#ANALYSIS

I decided for my last official project for my emerging media class to research the hashtag and synthesize the data into a visually pleasing infographic. I researched three major areas on the hashtag. First, 3 main types of marketing strategies of the hashtag, to-do’s and not to-do’s with your hashtags, and finally 5 factors to keep in mind when coming up with hashtags. I chose to do further research on the hashtag because it was something that can be very powerful in its ability to increase the visibility of my social media content. Over the semester I worked on creating professional tweets that focused on emerging media. From this assignment I saw how powerful a tool the hashtag is. I also saw how much more I needed to develop my hashtaging skills. Over the semester I was able to get much better at finding relevant content and captions to tweet about, however, I felt I still needed to work on my hashtaging ability. This is why I came up with the idea to further research how to successfully use hashtags. Below is the infographic I created with my synthesized research.